★★★★★ 100+ BRANDS SCALED
Built from what we’ve learned spending over $100 million on ads.
The Second-Half Sale method matches your ad’s promise, answers buying objections, and puts proof where customers need it. Then we A/B test the new page against your current one.
No upfront page fee. You pay the agreed performance-based fee only if the page meets the winning criteria agreed before work begins.
SEE IF MY BRAND QUALIFIES →
For brands spending $30K+/month on ads. Custom built. A/B tested. Terms agreed before work begins.
TRUSTED BY E-COMMERCE BRANDS
01 / FIVE REASONS
Think about your best-performing Meta ad.
It probably has a specific hook, a compelling problem, and a reason someone should buy.
Now think about where that customer lands.
A product photo. A price. A few bullet points. An Add to Cart button.
That’s it.
The customer clicked because your ad told a story.
But your product page stopped telling it.
A custom landing page continues the conversation your ad started.
It addresses the problem, introduces the solution, handles objections, and gives customers a reason to act.
The Woobles · Before and after landing-page design
02 / FIVE REASONS
“Does this actually work?”
“Why is it so expensive?”
“Is this better than the cheaper alternative?”
“Will it work for someone like me?”
Every unanswered question creates another opportunity for someone to leave.
And most standard product pages aren’t designed to address every objection.
Our landing pages are.
We build around the reasons customers hesitate, using product demonstrations, comparisons, proof, benefits, and offers to make the buying decision easier.
The goal isn’t just to make your page look better. It’s to make your product easier to buy.
Onside · A clear bundle offer, scent selection, delivery reassurance and customer proof in one buying journey.
Fieldhouse
Great Balls of Flour
03 / FIVE REASONS
Two brands can sell similar products.
One sends traffic to a generic product page.
The other sends customers through a buying journey designed around what they want, what they’re worried about, and why they should buy now.
Which one would you expect to convert more visitors?
The better product doesn’t automatically win.
The brand that communicates its value more effectively has an advantage.
That’s why we create different types of pages for different buying situations.
Product pages. Advertorials. Comparison pages. Listicles. Long-form sales pages.
Not every product needs the same funnel.
Veloci Footwear
Primal Strength
Onside
04 / FIVE REASONS
New hooks.
New creatives.
New audiences.
New campaign structures.
New bidding strategies.
But the landing page?
It’s been the same for six months.
If you’re spending $30,000 per month on ads, even a modest conversion-rate improvement could materially affect your acquisition economics.
Here’s a simple illustration:
ILLUSTRATIVE EXAMPLE · SAME TRAFFIC
Metric
Current page
Improved page
Monthly visitors
20,000
20,000
Conversion rate
2.0%
2.5%
Orders
400
500
Average order value
$100
$100
Revenue
$40,000
$50,000
That’s $10,000 more revenue from the same traffic in this hypothetical scenario.
No additional ad spend required.
The results aren’t guaranteed. That’s exactly why we test.
Free mystery gift test · +26.58% conversion rate · +41.99% revenue per visitor
Homepage revamp test · +10.37% conversion rate · +25.86% revenue per visitor
ATF test · +58.60% conversion rate · +105.91% revenue per visitor
Results shown in supplied test screenshots. Each test has its own context; these are not projected results for your brand.
05 / FIVE REASONS
Hiring another agency can feel like a gamble.
You pay for strategy.
Then design.
Then development.
Then you cross your fingers and hope the new page performs.
We’re offering a different starting point.
For qualifying e-commerce brands spending $30K+/month on ads, we’ll build a custom landing page with no upfront page fee.
We’ll review your existing page, understand your product and customers, and develop a new page to test against your current control.
We agree on what success looks like before the test begins.
If our page doesn’t meet the agreed winning criteria, you don’t owe us the performance-based page fee.
If it wins, you pay under the terms agreed in advance.
No generic templates.
No design for the sake of design.
Just a test designed to answer one question:
Can we turn more of your existing traffic into customers?
SEE IF MY BRAND QUALIFIES →
01 — Apply
Tell us about your brand, website, and monthly advertising spend.
02 — We Review Your Store
We’ll look at your current landing page, offer, customer objections, and opportunities to improve the buying journey.
03 — We Build Your Page
Our team designs and develops a custom page around your product and customers, following an agreed scope.
04 — We Test It
We compare the new page against your existing control using an agreed A/B testing plan.
05 — You Pay If It Wins
Payment follows the winning criteria and commercial terms agreed before work begins.
Different products. Different customers. Different buying journeys.
Every page is built around the reason someone would buy.
Fieldhouse
The connected bike comparison
Veloci Footwear
Finding the best running shoes
Onside
Ultimate Cologne Body Wash
Great Balls of Flour
Five reasons to upgrade pizza night
TrueHealth
Methylene blue gummies
Primal Strength
MRX 5.0 product page
The Woobles
Hooked on happiness
Tote & Carry
The coordinated travel set
Opopop
The best popcorn you’ve ever tasted
Your acquisition journey begins in the ad account. The page carries it through to the purchase.
Real brands. Better landing pages. Results that speak for themselves.
★★★★★
“I wish we’d done this six months ago.”
“We were spending a decent amount on Meta and sending everything straight to our product pages. The new landing page just did a much better job explaining the offer. We didn’t even change our ads. Definitely worth the investment.”
Michael R.
Founder, DTC Supplement Brand
★★★★★
“Was skeptical at first, not gonna lie.”
“We’d worked with two agencies before and both promised better conversion rates. This was different. They actually took the time to understand our customers and built something specific to our product. The page looked great, but more importantly, it performed.”
Daniel K.
Owner, Skincare Brand
★★★★★
“Finally a page we can actually run traffic to.”
“Our old website was fine for organic traffic but it wasn’t converting paid traffic the way we wanted. They built us a dedicated funnel and the difference was pretty obvious once we started testing. Already working on our second one.”
Chris M.
Co-Founder, E-commerce Brand
★★★★★
“Honestly thought we’d need to redo our entire website.”
“Turns out we just needed a better page for our ads. They built a funnel around our best-selling product and made the offer much easier to understand. Saved us a lot of time and probably a much bigger redesign bill.”
Alex T.
Founder, Beauty Brand
★★★★★
“They actually understood why people buy our product.”
“Most designers just make things look pretty. These guys focused on the objections customers have before buying, which was exactly what our old page was missing. Really happy with how it turned out.”
Ryan P.
Founder, Fitness Equipment Brand
★★★★★
“The process was surprisingly easy.”
“I sent over our product information, a few competitor examples, and our existing ads. They handled pretty much everything else. Didn’t have to chase anyone for updates or explain the same thing five times. Would recommend.”
James L.
Owner, Consumer Goods Brand
Is the landing page really free?
For qualifying brands, there’s no upfront page fee. Payment is due only if the test meets the success criteria agreed before the project begins. We’ll explain the full scope and terms before you commit.
Do I have to stop working with my current agency?
No. The landing page project can work alongside your existing media buying team, subject to the access and cooperation needed to run the test.
What if my existing product page already converts well?
That’s great. It gives us a control to test against. If we can’t improve on it under the agreed criteria, you don’t pay the performance-based page fee.
Will the page match my brand?
Yes. The page is designed around your brand, products, positioning, and customers.
What if I’m not on Shopify?
Apply with your store URL. We’ll review platform compatibility and implementation requirements before accepting the project.
Let’s See If We Can Make More of It Convert.
If your brand spends $30K or more per month on advertising, apply to have our team build and test a custom landing page against your existing one.
SEE IF MY BRAND QUALIFIES →
For qualifying brands only. Test scope, success criteria, implementation responsibilities, and payment terms agreed before work begins.
DELBANDO & PARTNERS
ECOMMERCE GROWTH / CONVERSION OPTIMIZATION