One page swap. ~$500K a year. Every buyer, a subscriber.
We swapped Opopop’s flavor page for a bundle builder. Profit per visitor jumped 40%, and every order now rolls into a subscription. Same traffic. No extra Meta spend.
Their flavor page converted. It just didn’t print money.
Traffic came in, some bought, but AOV was flat and profit per visitor barely moved. A plain, two-choice page leaving money on the table every session. So we rebuilt the offer.
We didn’t change the page. We changed the offer.
A bundle builder funnel, split-tested, measured to profit per visitor.
Built the bundle builder
A guided builder that gets shoppers to pick a bigger bundle, stack five free gifts, and check out fuller.
Tested it, didn’t guess
A clean Intelligems split test against the old page. One clear winner.
Measured to profit
Judged on profit per visitor and net revenue per order, the numbers that let you scale spend.
See the swap for yourself.
Left, the old two-choice page. Right, the bundle builder that beat it.
Why it converted: the persuasion we built in.
The same conversion principles we build into every DTC funnel. Each one is working on this page.
Social proof
5,000+ reviews, 350,000+ customers, ‘3.5k sold this month.’ Proof before the decision.
Urgency & FOMO
‘Order by [date] for free gifts’ and ‘offer ends soon’ give a reason to buy now, not later.
Value stacking
Five free gifts, each with a dollar value, make the bigger bundle feel like a steal.
Price anchoring
A crossed-out price next to ‘up to 58% off’ makes the bundle the obvious buy.
Trust & security
Secure-checkout copy, payment badges, and FedEx 2-day kill the ‘is this legit’ hesitation.
Progress & ownership
A ‘Gifts Unlocked 5/5’ meter gamifies the build. Picking your own flavors creates ownership.
The receipts, straight from the test.
Every metric, bundle builder vs. control. Profit per visitor was the one that mattered.
Conversion Rate
Revenue / Visitor
Profit / Visitor ★
Avg Order Value
It won on every metric.
Bundle builder vs. the old page. Profit per visitor was primary.
Roughly half a million in added profit a year from one page, first order only. Stack subscriptions on top and it climbs toward seven figures.
| Metric | List page | Bundle builder | Uplift |
|---|---|---|---|
| Conversion rate | 1.87% | 2.19% | +17.1% |
| Revenue / visitor | $1.12 | $1.49 | +33.4% |
| Profit / visitor | $0.94 | $1.32 | +40.3% |
| Average order value | $59.86 | $68.20 | +13.9% |
| Net product rev / order | — | — | +23% |
Here is where it gets stupid good.
The test measured one purchase. But the bundle rolls into Subscribe & Save, so a one-time buyer pays you again next month, and the next. The 40% lift was just order one.
Revenue that repeats
Free first shipping, 35% off future orders. Revenue compounds instead of resetting to zero.
LTV goes vertical
A 90-day, 24-bowl supply on autopilot stretches each customer across months. Subscription stacks on top of order one.
CAC quietly drops
When first orders convert to subscriptions, your true CAC falls. You’re buying a stream of orders, not one.
Retention that sticks
Five gifts and a fuller basket raise switching cost. People don’t cancel a deal this good.
A 40% lift on order one, times customers who keep paying, changes the unit economics of the whole store. That’s one funnel.
What would the Bundle Builder Funnel do for your store?
Enter your traffic, conversion rate, and AOV. We apply the Opopop lifts and show your projection, live.
Want this on your store?
We build funnels that lift profit per visitor and turn buyers into subscribers. We take on a handful of brands a quarter. Book a call and we’ll map it to your store.